Success story · Destination boutique hotel
Hotel MAE grew its direct web bookings from 17% to 40% in two months
A simpler, more trustworthy booking experience turned the hotel's website into a real sales channel — and shifted the booking mix in its favour.
Hotel MAE · Maitencillo, Chile
The result
17%
Direct web bookings before
40%
Direct web bookings after
Share of bookings made directly through the hotel's own website.
2 months
To reach the result
+23
Percentage-point gain
A destination worth booking well
Hotel MAE sits on the shoreline at Playa Aguas Blancas in Maitencillo, on Chile's central coast. Thirty-five rooms and apartments, a heated pool, ocean-facing hot tubs, a full spa and a seafood-led kitchen — all built around one idea: disconnection and wellbeing by the sea.
Guests choose MAE for the whole experience, not just a bed for the night. The problem was that its old booking flow could only sell a room. For a property this considered, the way to reserve it had to feel as good as the stay itself.
The challenge
MAE's proposition was never just a room — and the website had to be able to sell all of it.
The solution with Book2dream
The website already carried a beautiful property. Book2dream removed the friction between wanting the stay and paying for it.
Booking without friction
A clear, guided flow — dates, program, room, review, payment — designed to reduce steps and hesitation, and to feel at home on a phone or a desktop.
Trusted local payment with Webpay
Checkout runs on Webpay, the payment method Chilean travellers already know and trust, so the final step feels familiar instead of risky.
Programs that sell the experience
Bed & Breakfast and the MAE Experience are presented as clear options with different value — so guests book an experience, not just a night.
Programs and upselling
Instead of a single room rate, MAE presents its stay as programs — each a different way to experience the hotel.
Bed & Breakfast
The essential stay, with breakfast facing the sea — the simplest way in.
MAE Experience
A fuller stay that packages the wellness and dining guests come for, in one reservation.
One reservation, more of the experience
Because programs and extras are part of the same journey, guests can build the stay they actually want — and the booking reflects the full experience, not just a room.
The guest journey
The same flow, start to finish, that a MAE guest follows today — every step on the property's own site.
- 1
Dates & guests
The guest picks dates and travellers and sees live availability and pricing.
- 2
Choose a program
Bed & Breakfast or the MAE Experience — each with what's included, side by side.
- 3
Choose a room
Ocean-view or garden rooms and family apartments, with photos and details.
- 4
Review the stay
Experience, conditions and total shown clearly before committing.
- 5
Guest details
A short form captures who's arriving.
- 6
Pay with Webpay
Payment completes through a method Chilean guests recognise.
- 7
Confirmation
The booking is confirmed instantly, direct with the hotel.
From shop window to sales channel
Real screens from the Book2dream booking flow.
The commercial impact
In two months, the share of bookings made directly through MAE's website rose from 17% to 40% — a 23-point shift toward the channel the hotel controls.
More direct bookings means more ownership: of the guest relationship, of how the experience is presented, and of the booking that follows. The website stopped being a brochure and started doing the selling.
Frequently asked questions
What result did Hotel MAE see with Book2dream?
The share of bookings made directly through the hotel's own website rose from 17% to 40% in two months — a gain of 23 percentage points toward its direct channel.
How did Book2dream increase direct bookings?
By reducing friction in the booking flow, presenting the hotel's programs clearly, and completing payment through Webpay — a method Chilean travellers already trust — so more guests finished booking directly on the hotel's site.
Can Book2dream sell experiences and packages, not just rooms?
Yes. MAE presents its stay as programs such as Bed & Breakfast and the MAE Experience, with rooms and extras added in the same journey, so guests book a complete experience rather than a single room.
Turn your website into a direct sales channel
See how Book2dream can present your experience and grow your direct bookings, with a live demo tailored to your property.